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Social Agency of Record

Oshi Health

Building national awareness for a virtual GI care leader through paid and organic social — supporting expansion to all 50 states.— supporting expansion to all 50 states.

Oshi Health case study
Industry

Virtual healthcare · GI care

Engagement

Social Agency of Record

Timeline

Ongoing since 2024

Services

Paid + organic social, content strategy, demand gen

The Challenge

National-scale awareness for a category-defining healthcare brand.

Oshi Health is the nation’s leader in virtual gastrointestinal (GI) care — a category that historically existed only in person, only locally, and only in pieces. As Oshi expanded toward national availability (now serving all 50 states and D.C.), the brand needed to build credibility with payers, employers, and patients without leaning on broad paid noise.

The communications challenge was specific: tell the story of a multidisciplinary, evidence-based clinical model in a feed that’s normally filled with healthtech buzzwords — and do it in a way that earns trust from sophisticated buyers.

The Approach

An integrated paid and organic social program built around clinical authority.

Pitchblende serves as Oshi Health’s Social Agency of Record across both paid and organic LinkedIn. Rather than chasing reach, we built two complementary programs — an organic content engine that compounds brand authority, and a highly-targeted paid demand gen program reaching the specific decision-makers who buy virtual GI care.

  • Organic content engine — Editorial cadence anchored on Oshi’s integrated care model: GI specialists, dietitians, and behavioral health providers working as one team.
  • Targeted paid demand gen — Precision paid media targeting Employee Benefits leaders, HR professionals, and healthplan payers — the buyers who actually authorize virtual GI coverage.
  • Patient-concern series — Long-running content series addressing the specific clinical and financial worries that drive GI patients to seek care.
  • Industry-stat storytelling — Recurring data-driven posts framing Oshi’s solution against broader market problems — cost of GI care, prevalence, payer dynamics.
  • Visual + voice consistency — A clearly recognizable creative system across every post — in-house designed, on-brand, built for the LinkedIn feed.
Featured Work

Content that earns attention in the feed.

A sample of the content built for Oshi Health — mixing clinical authority, patient education, and category-defining narrative.

Supportive GI Care — Oshi Health social content
Becker's Chicago event teaser — Oshi Health social content
Introduction post — Oshi Health social content
Patient education post — Oshi Health social content
The Results

National presence, measurable performance.

Performance measured against audience growth, engagement quality, and qualified pipeline economics — not vanity reach.

+350%

LinkedIn follower growth since partnership began

8–10%

Sustained engagement rate on organic posts — well above industry benchmark

$150

Cost per qualified lead across paid demand gen programs

50

States plus D.C. covered — nationwide expansion supported

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Industry Expertise

Healthcare Providers

Deep marketing experience across virtual care, specialty practices, and digital-first healthcare brands — built around the regulatory, clinical, and payer realities of the industry.

Explore our healthcare work →

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