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Thinking from our team on paid social.
Meta, LinkedIn, TikTok, and emerging-channel social anchored on ICP definition, in-house creative cadence, and the disciplined testing most agencies skip.
Paid social is creative, audience, and platform mechanics in roughly equal measure. We run all three as one integrated practice, with measurement infrastructure operating against the same pipeline economics.
Advantage+, Catalog Ads, and conventional structures matched to the funnel stage and category dynamics that actually move pipeline.
02ABM-grade audience building, conversation ads, document ads, and lead gen forms calibrated to your sales motion and cycle length.
03Native-creative-first programs for considered consumer purchases and emerging B2B audiences; built for the format, not adapted to it.
04In-stream, Shorts, and CTV-adjacent placements integrated with the search and demand-gen layer, not run in isolation.
05High-intent and high-context platforms most agencies ignore; deployed where the ICP actually decides, not just where everyone bids.
06Brief writing, hook frameworks, modular asset systems, and testing taxonomies tuned to platform-native performance.
07ICP modeling, lookalike strategy, retargeting governance, and first-party data activation across the platforms you actually run.
08Platform-native conversion tracking, CAPI and server-side, MMM-lite, and incrementality testing that survives the privacy era.
On modern social, the creative is the targeting. Here’s how we approach every paid social engagement.
We build modular asset systems and testing cadences that treat creative as the lever, not the leftover. Volume, variety, and velocity of testing wins.
Real audience modeling before we let the platforms optimize. Smart bidding only compounds the quality — or noise — you feed it.
Weekly creative, hook, and audience testing on a defined cadence. Disciplined experimentation, not opportunistic tweaks.
Every campaign reports against qualified pipeline and booked revenue. CTRs and CPMs are diagnostic; the scorecard is sourced revenue.
A sample of recent outcomes from paid social engagements across B2B, healthcare, and considered-purchase categories.
LinkedIn follower growth for Oshi Health
CPL on Oshi Health demand gen programs
Improvement in social-sourced qualified leads (12 months)
From kickoff to first scaled paid social winner
Thinking from our team on paid social.
Send us your Meta and LinkedIn accounts. We’ll come back with a structured read on creative performance, audience health, wasted spend, and where social could realistically take you in the next 90 days.
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