Senior marketing, built around the way you actually work.

Matthew Simpson

I started pitchblende in 2003 to help companies grow through smarter, more connected marketing. In 2007, a client asked me to come in-house and lead their marketing directly. I said yes — and that decision reshaped everything about how I work.

Since then, I've led marketing three times as a full-time executive. I grew direct-to-consumer revenue at Hartville Group from $15M to $85M, building ASPCA Pet Health Insurance into the category's second-largest player. I scaled the New York Daily News' digital audience by more than 600%. And as CMO of EHE Health, I took revenue from $60M to $100M in three years. Each of those roles ended in a successful company transaction. Alongside the operator seats, I led performance marketing at global agencies — Critical Mass and MRM//McCann — on brands like BMW, Citibank, SAP, and Verizon Business.

That combination is rare, and it's the whole point of pitchblende. Most agencies have never owned a marketing P&L, never carried a number to a board, never been part of a transaction. I have. When we relaunched pitchblende in 2023, it was to give growing companies marketing leadership from people who've actually sat in the chair — not just advised from outside it.