what is

pitchblende consulting text

?

pitchblende. noun. pitch·​blende ˈpich-ˌblend. :

1 - a brown to black mineral that consists of massive uraninite, has a distinctive luster, contains radium, and is the chief ore-mineral source of uranium.

2 - a marketing consultancy focused on performance and growth for our clients

Who We Are

I started pitchblende back in 2003 with a simple goal — to help companies grow through smarter, more connected marketing. In 2007, one of our clients asked me to join them full-time to lead marketing from the inside. I said yes, and that decision reshaped my entire perspective.

Since then, I’ve led marketing three times — each role driving measurable growth and culminating in a successful company transaction. Those experiences taught me what it really takes to build marketing engines that not only perform, but transform.

In early 2023, I decided to relaunch pitchblende — combining everything I’ve learned from both sides of the table.

Our team blends big-agency experience (from global networks like McCann, Critical Mass, and Horizon) with the real-world perspective of leaders who’ve owned the marketing outcomes inside growing businesses. We understand how to build brands, drive demand, and connect marketing investment directly to business results — because we’ve done it ourselves.

That’s what truly sets us apart: we offer something most agencies can’t — real marketing leadership, firsthand.

Since restarting pitchblende, our growth has been nothing short of remarkable. We’ve helped companies across healthcare, technology, and industrial markets create measurable value, faster. And we’re just getting started.

At pitchblende, we believe in marketing that gets a reaction — because when strategy meets experience, real growth happens.

Matthew Simpson
Founder, pitchblende

Meet the Team

  • Matthew Simpson

    Founder & President

  • Jessie Eck

    Creative Director

  • Adrian Babiak

    Performance Marketing Consultant

  • Andy Miller

    Paid Media Strategist

  • Wendi Williams

    Content / Copy Lead

  • Lauren Prentiss

    Brand Strategist

  • Ian Cappelletti

    SEO Consultant

  • Nick Aldridge

    Marketing Automation Consultant

  • Azif Musheer

    Designer

  • Mitchell MacPherson

    Salesforce / CRM Consultant

Matthew’s Journey

Marketing Consultant

Mid to Late 2000s
Cleveland, OH

In the early 2000s, while attending college, I learned a number of skills focused on digital marketing and was able to apply those skills to both local and national clients. In the mid 2000s, I was one of the first individuals that learned the ins and outs of SEO and paid search marketing using early tools like Omniture, Overtone and other digital tools

Head of Direct to Consumer Marketing

Early 2010s
Canton, OH

In 2009, I joined an organized named Hartville Group, which at the time had little brand recognition. Initially, I joined as a Digital Marketing Specialist but within a year I quickly grew to lead all Direct-to-Consumer Marketing. Our white-labeled partnership with the ASPCA allowed us to create ASPCA Pet Health Insurance and we quickly grew to be the second largest player in the pet health space. During my time at Hartvile Group we grew revenue from $15 million annually to $85 million and we were purchased by our underwriter Crum and Forster Group.

Performance Marketing, Top Agencies

Mid to Late 2010s
New York, NY

In 2015, I joined Critical Mass, a digital agency that is part of the Omnicom Network to head up their Performance Marketing and Analytics team in New York. This experience allowed me to work on a number of leading brands including BMW, Norwegian Cruise Lines, Citibank, SAP and many others. My professional experience allowed me to interactive with a number of brands because I was the go-to expert within Critical Mass as it related to performance marketing.

In 2018, I moved to MRM//McCann to get a bigger picture working beyond just digital and worked with clients like Honeywell, ADT, Verizon Business and others.

Head of Audience Development & Analytics

Early 2010s
New York, NY

Having recently moved to New York City and the recent sale of Hartville Group, I decided to look for new opportunities. I found an opportunity to join the New York Daily News in 2014 and helped to grow their digital presence. During my time at NYDN, our digital audience grew by over 600% up to 48 million monthly readers and website traffic hit an all time high.

In early 2015, NYDN put themselves up for sale looking to reduce debt and costs as a result of costs associated to their printing operations.

CMO, Healthcare

Early 2020s
New York, NY

In late 2019, I was offered an opportunity to lead marketing at EHE Health, a healthcare company with a 120 year history.

My focus at EHE Health was two-fold. On one side, I led all new business marketing focusing on finding new clients for the company. In the same token, my team led revenue operations.

On the other side, my team led all of patient engagement and experience. Since the business was performance focused, it was essential that we engaged eligible populations as well.

Over the course of three years, revenue grew from $60 million to $100 million through the growth of new clients and engagement tactics.

Get to know Matthew.

matthew@pitchblende.net
(440) 622-6912

New York, NY