Services / Fractional Marketing Leadership

Senior marketing leadership, without the full-time hire.

Plenty of teams have capable people and no one steering. We embed an experienced marketing leader who sets the strategy, runs the team, and owns the number — at a fraction of the cost and commitment of a full-time executive.

08 Disciplines

What fractional marketing leadership actually means here.

Fractional leadership is a layered discipline. We set strategy, run the team, and own the pipeline as one integrated practice, with reporting and hiring making sure the function gets stronger.

Marketing strategy & planning

The annual and quarterly plan — priorities, targets, and the roadmap the whole team executes against.

Team leadership & structure

Day-to-day leadership of the marketing team — structure, priorities, and the standards they work to.

Budget & resource allocation

Where the money and effort go — allocated against the plan and the highest-return opportunities.

Demand & pipeline ownership

Direct ownership of the pipeline number — the marketing leader accountable for what the function delivers.

Agency & vendor management

Holding agencies and vendors to outcomes — the experienced client-side counterpart they answer to.

Reporting & board communication

Board-ready reporting that translates marketing activity into the language of pipeline and revenue.

Hiring & capability building

Building the in-house bench — hiring, mentoring, and raising the capability of the team over time.

Operating cadence & rhythm

The meetings, reviews, and rhythm that keep marketing aligned, accountable, and moving.

How we approach it

Leadership that owns the outcome.

Embedded, not advisory. Accountable for the number. Building for the long term. Here's how we approach every fractional leadership engagement.

Direction over activity

A busy team without direction still misses. We bring the strategy and the hard prioritization calls that turn effort into outcomes.

Embedded, not advisory

We don't hand over a deck and leave. We sit inside the team, run the function, and are accountable like any other leader.

Own the number

One clear owner of the pipeline number. The fractional leader carries the target, not just advises on it.

Build the bench

The goal is a stronger in-house team. We mentor and hire so the function is more capable than when we arrived.

Who actually does the work

The rare agency owner who has sat in the chair.

Most agencies have never owned a marketing P&L. Our founder has — three times. Matthew Simpson has led marketing as a full-time executive, carried the number, managed budgets, and seen companies through to successful transactions. Fractional leadership from someone who has actually held the seat.

Marketing leadership roles held as a full-time executive

Companies grown and carried through to successful transactions

$100M

Revenue scaled to as CMO of EHE Health

20+ yrs

Across operator seats and global agencies alike

Matthew Simpson

Founder, pitchblende

Former CMO at EHE Health, D2C marketing lead at Hartville Group / ASPCA Pet Health Insurance, and Head of Audience at the New York Daily News — plus performance leadership at Critical Mass and MRM//McCann.

Read Matthew’s full background →

Need a marketing leader, not another hire?

Tell us about your team and where it's stuck. We'll come back with a structured read on what leadership the function is missing and how a fractional marketing leader could step in.

Book an intro call →