Industry Expertise

Private Equity & Venture Capital Firms

Marketing Partner for Private Equity & Venture

Marketing that helps investment firms accelerate growth across the portfolio — and build stronger foundations for value creation.

At pitchblende, we partner with private equity and venture capital firms to help their portfolio companies grow faster, operate more efficiently, and build scalable marketing foundations. We specialize in supporting firms and operators who need a marketing partner that can move quickly, prioritize performance, and deliver measurable impact.

From go-to-market strategy and demand generation to brand positioning and marketing operations, we bring the senior leadership and execution needed to drive results across multiple portfolio companies — without adding complexity.

Marketing Built for Value Creation

We help PE and VC firms accelerate growth by strengthening the marketing foundations inside portfolio companies — driving pipeline, efficiency, and measurable outcomes.

Senior Leadership + Execution

We combine fractional marketing leadership with hands-on delivery across paid media, ABM, content, and analytics — so portfolio teams can move faster without adding headcount.

Trusted by Investment Firms

We’ve supported investment firms including New State Capital, HealthEdge Partners, Oak HC/FT, and Primary Ventures, along with the portfolio companies they back.

Trusted By Private Equity & Venture Capital Firms

Marketing Services for PE & VC Value Creation

Portfolio Growth Strategy & GTM Support

We help portfolio companies build the strategy and roadmap required to grow — with clear prioritization across channels, messaging, and execution.

Includes:

  • ICP refinement and segmentation

  • Positioning and messaging architecture

  • Channel strategy and budget planning

  • GTM launch support for new products and markets

Performance Marketing & Demand Generation

We build and optimize performance programs designed to create pipeline — not just traffic.

Channels include:

  • Paid Search and SEO

  • LinkedIn paid + organic strategy

  • ABM strategy and execution

  • Content syndication and nurture

  • Retargeting and funnel optimization

Marketing Operations & Measurement Foundations

In PE-backed environments, speed matters — but so does data. We help fix the marketing foundation so leadership can trust reporting and make decisions confidently.

Support includes:

  • Analytics and conversion tracking

  • CRM alignment (HubSpot, Salesforce, Dynamics)

  • Attribution and reporting dashboards

  • Funnel and lifecycle optimization

  • Team Leadership

  • Comprehensive Marketing Audits

  • Performance Marketing Roadmaps

  • Brand Strategy Development

  • Marketing & Digital Transformation

  • Go-to-Market Company and Product Strategies

Learn more

Why Investment Firms Choose pitchblende

Marketing is often one of the most under-leveraged tools in value creation. Many portfolio companies are operating with:

  • Underperforming demand engines

  • Weak measurement and attribution

  • Inconsistent messaging across brands

  • Disconnected marketing and sales teams

  • High spend with low accountability

pitchblende helps investment firms and portfolio leaders fix these gaps quickly — and build marketing programs that support revenue growth, margin efficiency, and long-term enterprise value.

What we help enable:

  • Faster pipeline generation and revenue acceleration

  • Stronger GTM positioning for new markets and ICP shifts

  • Better measurement, reporting, and accountability

  • Lower CAC and more efficient spend

  • Repeatable marketing playbooks across the portfolio

How We Engage Private Equity & VC Firms

A typical marketing engagement at pitchblende starts with a thorough assessment of your current marketing landscape.

1) Portfolio Company Marketing Audits

We assess the current demand engine, messaging, measurement, and channel performance — then deliver a prioritized roadmap for improvement.

2) Fractional Marketing Leadership

We provide senior leadership for portfolio companies that need strategy and accountability without hiring a full-time team.

3) Execution Support for Growth Programs

We run performance marketing, ABM, content, and creative programs to drive pipeline and accelerate growth.

4) Repeatable Playbooks Across the Portfolio

We help investment teams standardize what “good marketing” looks like — and roll it out across multiple operating companies.

Let’s Talk Value Creation

If you’re looking for a marketing partner that can support portfolio growth, accelerate demand generation, and strengthen marketing foundations across investments, we’d love to connect.

hello@pitchblende.net
(440) 622-6912

New York, NY