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Media Agency of Record

DentalPost

Scaled paid media revenue 10x and grew month-over-month revenue 100% over 24 months for the world’s largest dental job board.— with pipeline contribution measured against booked revenue.

DentalPost case study
Industry

Dental staffing & recruiting

Engagement

Media Agency of Record

Timeline

2 years (ongoing since 2023)

Services

Paid + organic, social content, annual Salary Survey

A B2B marketplace that needed marketing built for scale.

DentalPost is the world’s largest job board for dental professionals — connecting tens of thousands of dental offices with hygienists, assistants, dentists, and front-office talent. As a two-sided marketplace, growth depends on continuously attracting both sides: employers willing to post premium listings, and qualified job seekers ready to engage.

When pitchblende came on board, the marketing program needed an operator who could run the full stack — paid acquisition, organic, content, and program-level initiatives like the annual industry Salary Survey — with one team, one strategy, and one accountability line to revenue.

Agency of Record across paid, organic, and content.

For the past two years, pitchblende has served as DentalPost’s Agency of Record — driving strategy, creative, and execution across paid and organic channels. The work is integrated rather than channel-siloed: every campaign ties back to marketplace economics and the lifetime value of a posting employer.

  • Paid media management — Full-stack paid search, paid social, and programmatic across Meta, LinkedIn, Google, and display networks, with weekly optimization cadence tied to qualified-applicant economics.
  • In-house creative — Compelling paid social ad creative built in-house for Facebook and LinkedIn, with structured testing cycles and a library of proven concepts.
  • Organic + content — Social content production, organic channel management, and editorial cadence supporting both sides of the marketplace.
  • Annual Salary Survey — Creation and promotion of the flagship Dental Industry Salary Survey — an industry-defining lead-generation and authority-building program now in its multi-year run.
  • Performance reporting — Pipeline and revenue attribution tied directly to marketing activity, with monthly business reviews against marketplace KPIs.
The Results

What the numbers actually moved.

Performance measured against booked revenue and marketplace economics, reviewed monthly with the executive team.

10x

Growth in revenue from paid media sources

100%

Month-over-month revenue growth over 24 months

2x

Return on paid media spend versus prior agency

2 yrs

Continuous Agency of Record partnership

“pitchblende has helped turn around all of our paid media efforts. We are now seeing double the return what we were seeing before.”

Eric Steeves

Director of eCommerce, DentalPost

Explore More
Industry Expertise

Dentists & Dental Industry

Deep operating experience across the dental ecosystem — from B2B marketplaces and dental staffing to multi-location DSOs and dental product brands. See how we approach marketing in dental.

Explore our dental work →

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