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Agency of Record

AFIMAC

Full-service Agency of Record for a global crisis response and security leader — delivering thousands of qualified leads across an integrated media, creative, social, and marketing operations program.

AFIMAC case study
Industry

Global crisis response & security

Engagement

Full-service Agency of Record

Timeline

Ongoing since 2025

Services

Media, creative, social, HubSpot ops

The Challenge

A global enterprise brand that needed marketing built like a single team.

AFIMAC is a global leader in crisis response, executive protection, and enterprise security — serving Fortune 500 buyers across legal, HR, operations, and security functions. As the business scaled internationally, marketing needed to keep pace: a single integrated program covering media, creative, social, and the underlying marketing operations.

The brief was clear: stop running channels as separate efforts. Build one program, run by one team, accountable to one set of pipeline numbers — with a marketing ops layer that could actually support enterprise-scale demand generation.

The Approach

Full-service Agency of Record. One team. One operating system.

Since the start of 2025, pitchblende has served as AFIMAC’s full-service Agency of Record. We operate as their outsourced marketing team — running media, creative, social content, and HubSpot operations under a unified strategy. Every channel feeds the same pipeline. Every campaign reports against the same set of accounts.

  • Integrated media program — Multi-channel media plan spanning paid search, programmatic, paid social, and content syndication — designed to surface in-market accounts and nurture the broader buying committee.
  • In-house creative — Concept and production for paid and organic campaigns, sales enablement, and category-specific creative for legal, HR, and security buyers.
  • Social content program — Ongoing editorial cadence across the channels where enterprise security and legal audiences actually engage.
  • HubSpot operations — Hands-on management of the marketing platform — lifecycle stages, attribution, list management, automation, and reporting infrastructure.
  • Account-based activation — ICP-aligned targeting across thousands of priority accounts — coordinated between media, content, and sales outreach.
The Results

A program built for enterprise scale.

Pipeline measured against account-level coverage, qualified lead volume, and the discipline of an integrated AOR engagement.

1,000s

Qualified leads delivered across channels

1,000s

ICP-fit accounts activated and reached

4+

Disciplines integrated under one AOR team

2025+

Year engagement began — ongoing partnership

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Service

Fractional CMO & Agency of Record

When a single program needs media, creative, content, and marketing operations under one accountable team — that’s the engagement model we run for clients like AFIMAC. Here’s how the work comes together.

Explore our AOR service →

Let’s start a reaction.

Tell us where you are and where you’re headed. We’ll come back with a point of view on what we’d do in the first 30 days.

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