what is
?
pitchblende. noun. pitch·blende ˈpich-ˌblend. :
1 - a brown to black mineral that consists of massive uraninite, has a distinctive luster, contains radium, and is the chief ore-mineral source of uranium.
2 - a marketing consultancy focused on performance and growth for our clients
Who We Are
pitchblende interactive and consulting is led by Matthew Simpson with the support other experts and consultants in the marketing, digital and technology spaces.
Matthew’s experience combined with the experience of his network allows for a full service approach to marketing leadership, marketing consulting and marketing transformation capabilities.
When you work with us, you work with a leader with over 20 years of marketing experience and his network that specialize in several areas of marketing including: brand, performance, technology and analytics.
This experience has helped several investor-backed companies reach profitability including brands like EHE Health and ASPCA Pet Health Insurance who achieved $100M in annualized revenue through the guidance of Matthew and his network.
In addition to his experience working with growth organizations, Matthew has also worked at some of the best marketing agencies including McCann and Critical Mass. His time at these agencies gave him the experience to run performance marketing for incredible brands including BMW, Norwegian Cruise Lines, SAP, Citibank, Nissan, ADT and more.
Our approach has always been around growth and performance and using whatever tools we have at our disposal. While others may rely on the same techniques, our capabilities go beyond the typical and cover several areas of traditional, digital and experiential marketing.
My Journey
Marketing Consultant
Mid to Late 2000s
Cleveland, OH
In the early 2000s, while attending college, I learned a number of skills focused on digital marketing and was able to apply those skills to both local and national clients. In the mid 2000s, I was one of the first individuals that learned the ins and outs of SEO and paid search marketing using early tools like Omniture, Overtone and other digital tools
Head of Direct to Consumer Marketing
Early 2010s
Canton, OH
In 2009, I joined an organized named Hartville Group, which at the time had little brand recognition. Initially, I joined as a Digital Marketing Specialist but within a year I quickly grew to lead all Direct-to-Consumer Marketing. Our white-labeled partnership with the ASPCA allowed us to create ASPCA Pet Health Insurance and we quickly grew to be the second largest player in the pet health space. During my time at Hartvile Group we grew revenue from $15 million annually to $85 million and we were purchased by our underwriter Crum and Forster Group.
Performance Marketing, Top Agencies
Mid to Late 2010s
New York, NY
In 2015, I joined Critical Mass, a digital agency that is part of the Omnicom Network to head up their Performance Marketing and Analytics team in New York. This experience allowed me to work on a number of leading brands including BMW, Norwegian Cruise Lines, Citibank, SAP and many others. My professional experience allowed me to interactive with a number of brands because I was the go-to expert within Critical Mass as it related to performance marketing.
In 2018, I moved to MRM//McCann to get a bigger picture working beyond just digital and worked with clients like Honeywell, ADT, Verizon Business and others.
Head of Audience Development & Analytics
Early 2010s
New York, NY
Having recently moved to New York City and the recent sale of Hartville Group, I decided to look for new opportunities. I found an opportunity to join the New York Daily News in 2014 and helped to grow their digital presence. During my time at NYDN, our digital audience grew by over 600% up to 48 million monthly readers and website traffic hit an all time high.
In early 2015, NYDN put themselves up for sale looking to reduce debt and costs as a result of costs associated to their printing operations.
SVP, Marketing Healthcare
Early 2020s
New York, NY
In late 2019, I was offered an opportunity to lead marketing at EHE Health, a healthcare company with a 120 year history.
My focus at EHE Health was two-fold. On one side, I led all new business marketing focusing on finding new clients for the company. In the same token, my team led revenue operations.
On the other side, my team led all of patient engagement and experience. Since the business was performance focused, it was essential that we engaged eligible populations as well.
Over the course of three years, revenue grew from $60 million to $100 million through the growth of new clients and engagement tactics.
Get to know Matthew.
matthew@pitchblende.net
(440) 622-6912
New York, NY