Conversion Path Optimization is the next new catch phrase that is hitting the online marketing area of the internet.  Search Engine Optimization and Landing Page Optimization are still popular but if you ask around where most companies are putting their money, they will say trying to improve their Conversion Path.  Here are a few tips that will help you improve your conversion path.
1.  Collect only the necessary information to complete the goal.  While collecting information such as where a customer heard about you may be useful, a lot of times …

I’m always asked which are some of the best SEO tools and honestly there are so many other there that it’s hard to decide which ones are great, which ones are good and which ones are useless.  There are many out there that are useless or only slightly beneficial.  I’ll write about the major tools that I use and let you decide for yourself if you use them.  I’ll categorize these seo tools in a few sections.
Page Information - Want to know a bit more about the page?
SEO Plugin for …

I was asked this evening about whether it is appropriate to use sentences for Google Adwords Ads instead of phrases and sentence fragments.  The biggest thing to remember with Google Adwords is that often times less is more.  The most successful campaigns for Adwords are the ones that give the best information the customer requires in the least amount of time.  While it is true that a top listed ad will receive a larger amount of clicks, if the copywrite isn’t appropriate that proportion will reduce greatly.
Writing an effective ad …

Often when I hear about a new business starting off I hear that they have a word-of-mouth strategy.  Of course that is a good strategy if it works because it’s free and the customers are always familiar with your business before any work begins.  Unfortunately, how long can you run a business on the word of mouth?  Well if you are fortunate enough, you can run it for a long time.  What it requires is a little viral marketing online to reach every potential customer that you can.
Viral promotions may …

Google is launching online learning classes for Google Analytics with the aim that users will take advantage of the upcoming Google Analytics Individual Qualification or Google Analytics IQ test.  It appears that Google is finally trying to cash in on some of their free tools.  Google Analytics has been free since Google bought Urchin in 2005.  I have been using Google Analytics since about that time and I will definitely take the examination for the GAIQ.
“A recent survey by marketing firm Altrian found that fewer than half of online marketers …