With over 14 years of digital and direct marketing experience, Matthew was one of the original search marketing experts. Over that time, his skills have developed to include experience in direct marketing, database marketing, email marketing and the analytics that encompass those fields.
Search Marketing is the process of obtain website traffic from a search engine. Search engines are one of the largest originating sources of traffic online and where consumers generally start to begin their digital research.
Search Engine Optimization - Search Engine Optimization or SEO is the process of improving the volume and quality of traffic to a web site from search engines like Google & Yahoo the organic listings that appear in search results. When a site appears earlier in SERPs (Search Engine Results Page), the more visitors it will receive from the search engine. There are several processed needed to create an effective SEO campaign. I have experience in all of the following key components of SEO.
Analytics & Website Traffic Reporting
Pay-per-click Advertising - Pay Per Click (PPC) is an advertising model used on search engines, advertising networks, and content sites, such as news websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keywords and keyphrases relevant to their product offering or potential customers. Content sites commonly charge a fixed price per click rather than use a bidding system.