http://www.pitchblende.net Lake County, OH Certified Professional in SEO/SEM/PPC Mon, 20 Jul 2009 20:01:34 +0000 http://backend.userland.com/rss092 en Conversion Path Optimization is the next new catch phrase that is hitting the online marketing area of the internet.  Search Engine Optimization and Landing Page Optimization are still popular but if you ask around where most companies are putting their money, they will say trying to improve their Conversion Path.  ... http://www.pitchblende.net/general-news/five-great-tips-to-conversion-path-success/ I'm always asked which are some of the best SEO tools and honestly there are so many other there that it's hard to decide which ones are great, which ones are good and which ones are useless.  There are many out there that are useless or only slightly beneficial.  I'll ... http://www.pitchblende.net/headline/great-seo-tools/ I was asked this evening about whether it is appropriate to use sentences for Google Adwords Ads instead of phrases and sentence fragments.  The biggest thing to remember with Google Adwords is that often times less is more.  The most successful campaigns for Adwords are the ones that give the ... http://www.pitchblende.net/featured/adwords-sometimes-less-is-more/ Often when I hear about a new business starting off I hear that they have a word-of-mouth strategy.  Of course that is a good strategy if it works because it's free and the customers are always familiar with your business before any work begins.  Unfortunately, how long can you run ... http://www.pitchblende.net/headline/viral-marketing/ Google is launching online learning classes for Google Analytics with the aim that users will take advantage of the upcoming Google Analytics Individual Qualification or Google Analytics IQ test.  It appears that Google is finally trying to cash in on some of their free tools.  Google Analytics has been free ... http://www.pitchblende.net/featured/what-is-your-google-analytics-iq/ This is a common question that I often face when I approach a customer.  They often wonder if something that only attracts one person, one click at a time is worth the cost.  It's an interesting question because you always want to use the medium that brings in the most ... http://www.pitchblende.net/general-news/does-online-advertising-give-the-best-roi/ Many don't know but there is a big difference between advertising on Google Search and the Google Search Network.  When you advertise on Google Search you are advertising on Google.com and perhaps sister google websites like Google.jp and other international sites.  However, when you advertise on the Google Search Network ... http://www.pitchblende.net/featured/google-search-network-is-it-worth-it/ There is an obvious void for Lake County businesses.  That void is online marketing services for small and medium sized businesses.  As technology grows so much companies and unfortunately our region is behind the rest of country with it comes to taking advantage of new techniques to connecting with customers.  ... http://www.pitchblende.net/general-news/online-marketing-for-lake-county-ohio-businesses/ With over 5 years of online marketing experience, I offer managed pay-per-click services for businesses of any size.  Google Adwords is a medium that allows you to reach targeted customers right when they are ready to buy.  My experience with Adwords, Yahoo Search Marketing and Microsoft Ad Center creates the ... http://www.pitchblende.net/headline/managed-ppc-campaigns/