Google is launching online learning classes for Google Analytics with the aim that users will take advantage of the upcoming Google Analytics Individual Qualification or Google Analytics IQ test.  It appears that Google is finally trying to cash in on some of their free tools.  Google Analytics has been free since Google bought Urchin in 2005.  I have been using Google Analytics since about that time and I will definitely take the examination for the GAIQ.

“A recent survey by marketing firm Altrian found that fewer than half of online marketers made use of any type of Web analytics,” said Mark Simon of Digit.  That is a tremondous loss of opportunity that online marketers are missing out on.  Analytical software allows the website owner to learn vital data about customer browsing habits that can improve several aspects of a website.

If you are looking for an Online Marketing company it is essential that they have experience with some type of analytical software.  What good is a campaign if it is not being tracked properly.