Many don’t know but there is a big difference between advertising on Google Search and the Google Search Network.  When you advertise on Google Search you are advertising on Google.com and perhaps sister google websites like Google.jp and other international sites.  However, when you advertise on the Google Search Network you are advertising on several other search engines and “related” websites where search advertising could also prove beneficial.  I’ve decided to investigate what are some of the Google Search Network sites.  Here is a list that I’ve compiled that shows you what you get when you opt-in.

Google’s Search Network Partners:

Actual Search Engines
AOL.com
Netscape.com
Earthlink.com
Lycos.com
ATT.com
Ask.com
TechTarget.com
ComCast.net
CNET Search.com
MyWebSearch.com
information.com
myway.com
bellsouth.net
dogpile.com
adelphia.net
comcast.net
earthlink.net
optonline.net

And here are some non-search sites that are included in the Google Search Network.

About.com
Shopping.com (via About)CompuServe.com
nytimes.com - Come on Google, Really?
howstuffworks.com
business.com
oingo.com
Tripadvisor.com
dealtime.com
infospace.com
zapmeta.com
gppgle.com
faster-results.com
gawwk.com
inspirationalbibleverses.com
isohunt.com
1.24
cs.com
curiousquotes.com
findtarget.com

I think it’s time that Google start creating a true Google Search Network so that customers that want to advertise on search engines can do so correctly.  I’d love to advertise on AOL and Ask.com but I can only guess how ineffective advertising on nytimes.com is for customer’s websites.