Conversion Path Optimization is the next new catch phrase that is hitting the online marketing area of the internet.  Search Engine Optimization and Landing Page Optimization are still popular but if you ask around where most companies are putting their money, they will say trying to improve their Conversion Path.  Here are a few tips that will help you improve your conversion path.
1.  Collect only the necessary information to complete the goal.  While collecting information such as where a customer heard about you may be useful, a lot of times …

I was asked this evening about whether it is appropriate to use sentences for Google Adwords Ads instead of phrases and sentence fragments.  The biggest thing to remember with Google Adwords is that often times less is more.  The most successful campaigns for Adwords are the ones that give the best information the customer requires in the least amount of time.  While it is true that a top listed ad will receive a larger amount of clicks, if the copywrite isn’t appropriate that proportion will reduce greatly.
Writing an effective ad …

Many don’t know but there is a big difference between advertising on Google Search and the Google Search Network.  When you advertise on Google Search you are advertising on Google.com and perhaps sister google websites like Google.jp and other international sites.  However, when you advertise on the Google Search Network you are advertising on several other search engines and “related” websites where search advertising could also prove beneficial.  I’ve decided to investigate what are some of the Google Search Network sites.  Here is a list that I’ve compiled that shows …

There is an obvious void for Lake County businesses.  That void is online marketing services for small and medium sized businesses.  As technology grows so much companies and unfortunately our region is behind the rest of country with it comes to taking advantage of new techniques to connecting with customers.  As the only Google Adwords Certified Professional in the county, I can offer personalized services that help companies reach all their possible customers.