Conversion Path Optimization is the next new catch phrase that is hitting the online marketing area of the internet.  Search Engine Optimization and Landing Page Optimization are still popular but if you ask around where most companies are putting their money, they will say trying to improve their Conversion Path.  Here are a few tips that will help you improve your conversion path.
1.  Collect only the necessary information to complete the goal.  While collecting information such as where a customer heard about you may be useful, a lot of times …

This is a common question that I often face when I approach a customer.  They often wonder if something that only attracts one person, one click at a time is worth the cost.  It’s an interesting question because you always want to use the medium that brings in the most revenue for the least amount of money.  My honest answer is that it really depends on your business.  However, the truth is that any business can benefit from online exposure.  Whether that is just a simple website or a complex …

There is an obvious void for Lake County businesses.  That void is online marketing services for small and medium sized businesses.  As technology grows so much companies and unfortunately our region is behind the rest of country with it comes to taking advantage of new techniques to connecting with customers.  As the only Google Adwords Certified Professional in the county, I can offer personalized services that help companies reach all their possible customers.