Articles in the Featured Category
Featured, Headline, SEO »
I’m always asked which are some of the best SEO tools and honestly there are so many other there that it’s hard to decide which ones are great, which ones are good and which ones are useless. There are many out there that are useless or only slightly beneficial. I’ll write about the major tools that I use and let you decide for yourself if you use them. I’ll categorize these seo tools in a few sections.
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SEO Plugin for …
Featured, PPC »
I was asked this evening about whether it is appropriate to use sentences for Google Adwords Ads instead of phrases and sentence fragments. The biggest thing to remember with Google Adwords is that often times less is more. The most successful campaigns for Adwords are the ones that give the best information the customer requires in the least amount of time. While it is true that a top listed ad will receive a larger amount of clicks, if the copywrite isn’t appropriate that proportion will reduce greatly.
Writing an effective ad …
Featured, SEM »
Google is launching online learning classes for Google Analytics with the aim that users will take advantage of the upcoming Google Analytics Individual Qualification or Google Analytics IQ test. It appears that Google is finally trying to cash in on some of their free tools. Google Analytics has been free since Google bought Urchin in 2005. I have been using Google Analytics since about that time and I will definitely take the examination for the GAIQ.
“A recent survey by marketing firm Altrian found that fewer than half of online marketers …
Featured, PPC »
Many don’t know but there is a big difference between advertising on Google Search and the Google Search Network. When you advertise on Google Search you are advertising on Google.com and perhaps sister google websites like Google.jp and other international sites. However, when you advertise on the Google Search Network you are advertising on several other search engines and “related” websites where search advertising could also prove beneficial. I’ve decided to investigate what are some of the Google Search Network sites. Here is a list that I’ve compiled that shows …
Featured, General News, PPC »
There is an obvious void for Lake County businesses. That void is online marketing services for small and medium sized businesses. As technology grows so much companies and unfortunately our region is behind the rest of country with it comes to taking advantage of new techniques to connecting with customers. As the only Google Adwords Certified Professional in the county, I can offer personalized services that help companies reach all their possible customers.
